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OFFICE BEARER COMMITTEE

Sarmad Ali is Managing Director at the Jang Media Group, Pakistan’s largest media conglomerate having presence in Print, Broadcast and the Digital space.  He is responsible for the group’s revenue function.

Sarmad Ali has over twenty-five years of experience in marketing, advertising and media management.  He has been associated with the Jang Group since 1994 when he joined the group as Executive Director of the English daily “The News”.  Under his stewardship, The News became one of Pakistan’s two premier English dailies.  In 1997 he took over as the Group’s Executive Director, Marketing & Sales and in 2006 was promoted as Managing Director.

Prior to joining the Jang Group, Sarmad has been associated with some of the country’s leading advertising agencies including IAL/Saatchi, where he worked as Director Client Service from 1987 to 1993.

He is presently President of the All Pakistan Newspapers Society (APNS) and has previously served as its Secretary General and Joint Secretary.  He is also President of the International Advertising Association’s Pakistan Chapter and serves on IAA’s Global Board of Directors.  Sarmad also serves on the council of the World Branding Forum.  He is Board member and Treasurer of the Management Association of Pakistan. He is the Chairman of the Ad-Asia 2019 organizing committee.

Described as of one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of the Marketing Association of Pakistan.  In 1999, he was awarded the coveted Marketing Excellence Award for his contribution in the field of marketing,  Ranked amongst Pakistan’s top 100 Business Leaders, Sarmad received the Asian Brand Leadership Award from the Asian Brand Congress in 2007 and the 50 Most Talented CMOs Award at the World Marketing Summit in 2013.

In 2013, the President of Pakistan conferred upon Sarmad the Sitara-I-Imtiaz, Pakistan’s third highest Civil Award.

He serves on the Governing Board of the Intellectual Property Organization, Cabinet Division, Government of Pakistan and has also served in the past, as member of the Prime Minister’s Task Force on Privatization and Investment in 2003 and as member of the Sindh I. T. Board from 2000–2003.

Sarmad has also been on the Jury of the Global AME Awards (Advertising & Marketing Effectiveness) as well as the M&M Global Media Marketing & Advertising Awards and INMA (International News Media Association) awards.

Sarmad is also on the Board of Directors of the Pakistan Parkinson’s Society and Board of Governors of the Friends of the Burns Centre.

He holds a Master degree from Villanova University, Pa, USA.

Mr. Jamil Ather Editor-in-Chief Executive, Daily Tijarat, Daily Jurrat, The Business and Jurrat International Weekly, started career as a newspaper hawker, agent and correspondent in 1955. Worked for daily Zamindar, Daily Afaq, Daily Tasnim, Daily Ghareeb, Daily Safeena, Daily Maghribi Pakistan, Daily Awam, Daily Kohistan, Daily Imroze, The Pakistan Times, The Civil and Military Gazette, Weekly Janbaz (Gojra), Weekly Amn (Gojra), Daily Afaq Layallpur, Nawa-e-Waqt Layallpur\Lahore, Al-Mimber Weekly and Monthly Rehnuma-e-Sehat, Weekly Wifaq Layallpur, Daily Nawa-e-Waqt Lahore, Nawa-e-Waqt Multan, and edited Wifaq, converted Wifaq from Weekly to Daily and worked as Executive Director from December 1959 to August 1980. Started Weekly Khidmat and Zindagi from Lahore in 1971, converted Khidmat into Tijarat and started its publication from Gujranwal afterwards from Lahore, Sargodha and Quetta, Launched and edited Daily Jurrat Lahore, Rawalpindi and Muzaffarabad (A.K) in 1983. He worked in the Executive Committee of APNS and standing committee of CPNE since 1980 to date. He was elected General Secretary of CPNE in 1992, re-elected in 1993 and 1995 also elected Senior Vice President. He has served APNS as Senior Vice President from March 1996 to October 1996 and then Vice President APNS from October 1996 to March 1999. He also served as Senior Vice President APNS for 1999-2001. He was Senior Vice President of APNS for the year 2007-2008, 2008-09. He has been elected Senior Vice President of the Society for the year 2021-22.

Mr. Shahab Zuberi, a Broadcaster by profession, is a Group Chief of Business Recorder Group since one and a half decade. The Recorder Group is comprised of premium News and Entertainment Channels, named Aaj News and Aaj Entertainment plus an established Financial daily, Business Recorder. Mr. Zuberi has been the President of the prestigious Digital Publisher Association of Pakistan, ( DPAP) , a member organisation for all the major Print and Electronic media in Pakistan. Before heading as founder chief Of Aaj TV , Shahab Zuberi enjoyed an 18 years rich experience of holding top media & management Positions including Regional Director NTM ( first private TV ) ; CEO of Weekend World ( marketing Comany of PTV World) and Regional Direction of Interflow. Being a content associates with BBC , VOA & DW , Mr. Zuberi has a vast knowledge of international media working & operations. He has travelled world over as a keynote speaker in different world media forums. A true visionary & marketing guru, Shahab Zuberi belongs to one of the most learned Zuberi family of Pakistan who played key role in the development of the country.

Nazafreen Saigol Lakhani is the Deputy Chief Executive of the Dawn Media Group, one of the oldest and largest media companies in Pakistan.
Nazafreen joined DMG in 2006 and has served in various leadership roles across the group's television, print, radio, digital and entertainment divisions. As Managing Director of Kohinoor Airwaves (2013 to date), she played a key role in repositioning the City FM89 radio station, today one of the country's most popular broadcasters of hit music and entertainment. As Managing Director of Aurora Broadcasting Services (2014 to date), she led the team that launched DawnNews TV, Pakistan's first English language television channel, in 2007, and was instrumental in pivoting the channel from English to Urdu in 2010.
In her current role, Nazafreen works alongside the Chief Executive Officer of DMG and oversees all aspects of the business from a strategic and operational perspective. She is particularly keen to ensure that Dawn remains at the forefront of innovations in Pakistan's growing digital media landscape.

Nazafreen has an LLB in Law from the London School of Economics and Political Science and a Post Graduate Diploma in Legal Practice from BPP University..

Mr. Mohsin Bilal Khan is the son of Mr. Mehtab Khan and currently the Group Editor of Ausaf Group of Newspapers. Being ranked among the younger breed of he newspaper industry, he has managed to establish himself as a well reputed name within the print media industry in Pakistan and abroad. Having gained his initial education from Frankfurt (Germany) where he was born on October 21, 1982 he successfully managed to launch Daily Ausaf from Frankfurt in 200 at the tender age of just 21. In 2002 after moving to London for further studies he then took up the challenge to launch Daily Ausaf from the UK as well and did so successfully. In 2007 he then decided to move to the mainstream media scenario and took up the role of Executive Editor of Daily Ausaf in Islamabad. Since becoming part of Daily Ausaf in Pakistan, he has managed to establish the publication as one of the leading names in the print media industry of Pakistan and assure growth of the group as well by launching the publication from 3 new stations including Karachi, Rahim Yar Khan and Gilgit. He is currently involved in a number of projects related to media and other sectors.
Mr. Mohsin Bilal Khan did his masters at the London Metropolitan University and speaks 4 different languages including Urdu, English, German & French.

Muhammad Awais Khushnood born on December 18, 1985 in Lahore. He got LLB Law Honours from London Metropolitan University London.He is the Executive Editor Sahafat Group of Newsapers. He served as Chairman for APNS Advertising Committee for the term 2020-2021.